My New Crush

I've got a new crush. And it's not on a silly boy band member or a member of the Heroes cast.

This guy is crush-worthy in the same way MacGyver was. He might not build a bomb with tube socks and a squirt of toothpaste, but he does save the day. William McDonough is an architect, designer and professor practicing ecologically, socially, and economically intelligent architecture and planning in the U.S. and abroad. What does that mean? What does he do? His book Cradle to Cradle, Remaking the Way We Make Things, is a "manifesto calling for the transformation of human industry through ecologically intelligent design". Experience for yourself the elegance of his ecological vision.

"Though human industry in the past 150 years has resorted to brute force rather than elegant design, the making and trading of goods can still be a wellspring of creativity, productivity, and pleasure. Think of the thriving marketplaces that have enlivened the world's great cities, the cherished objects and materials that transform shelter into soulful dwelling. These need not be sacrificed to protect our forests, rivers, soil and air.

"Indeed, human industry and habitations can be designed to celebrate interdependence with other living systems, transforming the making and consumption of things into a regenerative force. Design can perform and preserve the extravagant gesture -- in the marketplace, in the human community, and in the natural world."

- William McDonough and Michael Braungart, *Cradle to Cradle: Remaking the Way We Make Things*

You can offer your thoughts in the Cradle to Cradle forum.

My hero. Sigh. Excuse me while I swoon in eco-utopian-anti-industrial-save-my-planet geek love.